Press / Media Kit
Press & Media
Redefining Cambodian pop music for a global generation
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At a Glance
- Founded: 2024
- Artists: Richard & Thany Vy
- Genre: Bilingual Pop (Khmer-English)
- Mission: Cultural bridge through modern Khmer music
- Location: France & Cambodia
- Protection: SACEM | MusicStart Blockchain
About Khmer Style
Khmer Style is a bilingual music project bridging Cambodian heritage with global pop. Founded in 2024 by French-Cambodian artist Richard Vy and Cambodian cultural curator Thany Vy, the project transforms personal cross-cultural experiences into universal stories through modern electro-pop.
Working across continents, the couple creates music that serves as both cultural preservation and evolution. Each song blends Khmer pentatonic emotional phrasing with contemporary pop production, sung in both Khmer and English to reach diaspora communities and global audiences simultaneously.
Their “Echoes” series - four albums exploring journey, hope, sorrow, and healing - represents a complete emotional and cultural arc. The project employs transparent AI-assisted production while maintaining human-led creative direction, positioning Khmer Style at the intersection of tradition, technology, and transformation.
The Artists
Richard Vy
Founder, Artist, Producer French-Cambodian music producer and songwriter redefining modern pop with Khmer identity. Richard handles composition, production, and AI-assisted arrangement while maintaining complete creative control.
“AI is a brush, not the artist. I use it to amplify human emotion, never to replace it.”
Thany Vy
Cultural Curator, Lyricist Richard’s spouse, Thany serves as cultural curator and Khmer lyricist, ensuring authenticity in language, themes, and emotional resonance.
“Our lyrics are seeds—they will sprout in the hearts of those who listen.”
In Their Own Words
Why do you create music? I create music for my family. For my wife Thany. For my son Louis. My songs are also a souvenir for the next generation when we are gone. Music keeps feelings alive. It protects memories.
Why do you use AI? I use AI because it’s a powerful tool that allows me to create without needing a studio. The ideas are mine. The emotion is mine. AI only assists.
Does AI remove the human essence? No. I decide the words. I decide the melodies. AI is a tool. The intention is human. The message is personal.
What is your link to Cambodian heritage? I was born in France. My roots are Cambodian. I carry my parents’ story and my unknown family history. I use Khmer to keep the language alive in modern pop.
Is this project a career? No. It is a personal archive. It is a memory object. It is for my family first.
“I create music so my family and the next generation can hear who I was, even when I am no longer here.”
Discography: The Echoes Series
Echoes of Our Journey
Released: December 25, 2024 Themes: Family, roots, resilience, love across generations.
Echoes of Tomorrow
Released: February 1, 2025 Themes: Hope, rebirth, reflection, cultural awakening.
Echoes of Sorrow
Released: June 6, 2025 Themes: 12 tracks exploring memory, silence, loss, and resilience. Commemorates the 50th anniversary of the Khmer Rouge arrival in Phnom Penh (1975–2025).
Echoes of Light
Planned: 2026 Themes: Healing, spirituality, transmission, peace.
Why Khmer Style Matters
- Cultural Bridge-Building: Actively preserving and evolving Cambodian musical heritage.
- Ethical AI Pioneer: Complete transparency in AI-assisted creation with human creativity leading every decision.
- Diaspora Representation: Addressing the lived experience of cultural dislocation and identity formation.
- Historical Consciousness: “Echoes of Sorrow” directly engages with Cambodian genocide memory work.
Media Contact & Resources
Press Inquiries: contact@khmerstyle.fr
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